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The correct word would be Hispanic. The word "Latin America" was first used until 1800's by England to refer to all the Hispanic Sub-continent, making this allusion from belonging to the "Latin Church" (Roman Catholic) therefore latins or latinos were the people inhabiting this area.

Anyways, the word used since before was Hispano-America, meaning that part of America conquered by Spain and which was part of the Spanish Empire.
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