soulwow ... a good idea or blasphmy

First of all I\'m not endorsing the below link, I don\'t think there is anything wrong about it, on a secular American societal level. (no cussing, etc ...) But on an Orthodox level there is a whole different problem with it. I\'ve been reading about the secularization (or protestantism) of certain aspects of the OCA in another post. I\'ve chosen to be silent on that note because really where do you start, was it a failing of education? Are we being influenced by society or culture or something else? Could we just be making new traditions? All this is stuff I just don\'t know. But back to the link below, and a little background for those who don\'t know, here in America there is a commercial for some towels / rags called shamwow, and the announcer is rather persuasive in selling the product. A Roman Catholic priest has apparently decided to parody the commercial and so we now have: http://www.soulwow.com/ Which brings me to the thought for anyone to chime in on. Obviously no Orthodox Priest would ever do such a thing as that \\"commercial.\\" I personally don\'t think its a very effective way to reach out to those that are unchurched. But is the message right or is the intent right? That\'s what I\'m really struggling with. The simple idea that this can bring you to a near baptized feeling? Yes its wrong on so many levels, but I think most would get it\'s just meant to bring attention. We are told by St. Paul he would do anything to bring someone to Christ. (1 Corinthians 9:19-27) Yet we know there are limits as to what should be done. Orthodoxy stands for something, Christianities past predominately in my mind, I\'d be willing to add to that if not for brevity. But are we getting to a point where these secular influences or protestant / Catholic influences would encourage us to do some modern markting? Or to paraphrase Paul, to the secular American we should become secular to win some of their souls. Or does that cost us too much of who we are? What do you say?